I found it!
Yesterday I told you about my first 8-second WHY ME.
A kid of 19. Green as a goose. Selling real estate. My first “professional” job.
NO! Day after day that’s what I heard.
NO! A very discouraging word.
What to do? Chubby advised,
“Greg, you need an 8-second WHY ME. It’s got to be an IRRESISTIBLE reason why you (and only you) should be the ONLY choice to sell anyone’s home.”
What did I do?
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Yesterday I reminisced about getting started in real estate. 19 years old. Inexperienced. Zero reputation. Lacking cred. It showed.
“NO” was the only word I heard.
Day after day, appointment after appointment, the answer was NO. Sellers wanted experience. NO ONE wanted a fresh off the press, green as a goon, newbie.
As usual, Chubby came to the rescue. He told me I needed an indisputable “WHY ME.” Something so easy to understand that people would “get it” in eight seconds.
19 years old. Trying to make it in real estate like Chubby, my dad. But no one was saying “yes.”
Why should they? Selling a home is serious business. I was just a kid.
Many don’t know. The path to success in real estate? It’s not what you think. Chubby taught me early.
Most think it’s about having buyers. Nope. It’s all about the sellers.
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My dad, Chubby, started with nothing. No money.
No education. No open doors. Not even a dad (his dad died when he was just three).
Yet starting from scratch, he built one of the largest real estate firms, lending institutions and land development firms in Ohio. How? In addition to learning his businesses better than anyone, and working hard, Dad developed 11 Leadership Rules. Today we talk about one.
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My dad, Chubby, was the most focused,
purpose-driven person I ever knew.
He cautioned me often about how easy it would be to fritter away my life.
Chubby’s focus reminds me of people like Joel Osteen. When Osteen was getting started, he devoted 10 hours a day, five days a week, to one singular purpose — writing and rehearsing his 50-minute Sunday sermon each week.
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Chubby warned me that if I lived my life right
it would be filled with mistakes.
Over time I learned that he was resoundingly right.
He told me that my only real risk in life was “you might not have the courage to go for it enough and get it all done.”
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My dad said lots in very few words. In one sentence he often said all. These nuggets of savvy I call “Chubby Rules,” named for my dad.
I’ve shared Chubby Rules with my sons for 25 years. Some were from Dad. Others I’ve gathered along the way. At Savvy Dad, we write stories about remarkable dads. What they do. What they say. How they impact their kids.
Today we do something unique. It’s a collection of lessons from an array of great dads. It’s a gold mine of savvy in very few words — modeled after Chubby Rules from my very own dad. Here’s an original Chubby Rule:
“Learn something about everything, everything about something.”
