Tag Archives: compelling message

The 8-Second “WHY YOU?”

Life lessons from Chubby (my dad) and other smart folks I’ve met on the road.


why me

 

Yesterday I reminisced about getting started in real estate. 19 years old. Inexperienced. Zero reputation. Lacking cred. It showed.

“NO” was the only word I heard.

Day after day, appointment after appointment, the answer was NO. Sellers wanted experience. NO ONE wanted a fresh off the press, green as a goon, newbie.

As usual, Chubby came to the rescue. He told me I needed an indisputable “WHY ME.” Something so easy to understand that people would “get it” in eight seconds.

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