I found it!
Yesterday I told you about my first 8-second WHY ME.
A kid of 19. Green as a goose. Selling real estate. My first “professional” job.
NO! Day after day that’s what I heard.
NO! A very discouraging word.
What to do? Chubby advised,
“Greg, you need an 8-second WHY ME. It’s got to be an IRRESISTIBLE reason why you (and only you) should be the ONLY choice to sell anyone’s home.”
What did I do?
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Yesterday I reminisced about getting started in real estate. 19 years old. Inexperienced. Zero reputation. Lacking cred. It showed.
“NO” was the only word I heard.
Day after day, appointment after appointment, the answer was NO. Sellers wanted experience. NO ONE wanted a fresh off the press, green as a goon, newbie.
As usual, Chubby came to the rescue. He told me I needed an indisputable “WHY ME.” Something so easy to understand that people would “get it” in eight seconds.
19 years old. Trying to make it in real estate like Chubby, my dad. But no one was saying “yes.”
Why should they? Selling a home is serious business. I was just a kid.
Many don’t know. The path to success in real estate? It’s not what you think. Chubby taught me early.
Most think it’s about having buyers. Nope. It’s all about the sellers.
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