Tag Archives: basketball shoes

Better, Faster, Cheaper

“You can have it all. You just can’t have it all at once.”

—Oprah Winfrey


Today’s story is about Air Jordans and Brian Hague.

better, faster, cheaper

The Hague brothers, Corey, Casey, and Brian (l to r)

Over time and after a few missteps, we tend to learn the inescapable trade-off between better, faster, and cheaper. It’s a great lesson to share with our daughters and sons.

When my son Brian was seven, he asked Santa for a pair of basketball shoes. These weren’t just any basketball shoes. These were the latest, coolest, most talked about shoes on the planet.

The year was 1985. Nike had just released the “Air Jordan,” named for the Chicago Bulls’ draft pick and superstar, Michael Jordan. At the time, these were the most expensive basketball shoes on the market.
READ MORE