Business was dismal. Competition tough. Orders slowed. References led to dead ends.
Today’s story is from Annette Barnard.
I considered my assets. It wasn’t my product — I offered the best. But my marketing department… well, it needed some help.
1962. My name is Annette. I was 12. My enterprise? Baby-sitting. Determined to rise to the top, I needed an edge.
I went to my father. I had a thought. “Dad, can I use your typewriter?” I asked. “Go for it,” he said. “But make it great.”
I typed away. A draft emerged. Not my best, but it would do. An advertisement of sorts; I’d plaster the neighborhood. “Dad, can I use your mimeograph machine?” I asked (this was before the days of printers). Again, my Dad complied. “Just make it shine,” he said. READ MORE