“If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.”

—Ray Kroc

This story is contributed by Jane Howze.

My father, a banker, taught me the value of client relationships.

Jane (far right) and her father (behind)

One of his customers ran a filling station on the other side of town. I remember every Saturday as a child, driving across town with my dad to get gas from this customer of his. We probably burned up half a tank of gas to go get gas so we could give his customer the business. My dad said his customers deserved nothing less.

Dad not only taught me the value of taking care of your customers, he also taught me the value in taking care of my finances. How serious was he about this? He would almost make the postman wait for him to write checks for the bills he received that day!
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