This story contributed by Bill Lavidge

Nick Lavidge, Bob Lavidge, and Bill Lavidge at 2001 World Series

South Chicago. The Depression.

Raising children was tough. REALLY tough . . .

My grandfather was a good, yet demanding man. He expected my dad, Bob, and his older brother, Art, to excel in everything they did, especially academics.

Both sons rose to the challenge. After completing his undergraduate degree at DePauw University, Dad was accepted to Harvard Law and the University of Chicago’s MBA program. He chose the University of Chicago, which laid the foundation for founding one of the most respected marketing research companies in the nation.  In his spare time, he also taught marketing research at Northwestern University for nearly 30 years. READ MORE