by Greg Hague
How did you know?
In 1959, my friend, Harvey Mackay, purchased a struggling envelope firm in Minneapolis. Today it is one of the largest in the world, with 500+ employees selling over 25 million envelopes a day.
How did he do it? Four simple words:
How did you know?
Let me explain.
After he purchased the business, Harvey made a list of 66 things to know about each customer… their customer profile.
It worked so well he started using it to learn about everyone he met… and then he began using it to learn about the people he was likely to meet.
Harvey now calls it his Mackay 66. I call it: How did you know?”
The point is to get people to say, ”How did you know?”
It’s smart business and life advice, too.
Whether you are in school or working a job or building a business you better know this… you cannot succeed alone.
Whatever you want, someone else has.
You need a network of people who like you, trust you and want to help you. People like ME!
Show me you care. Get me to say, ”How did you know?”
Go online. Check out my sons… and Tanner and Chubby, my dogs. Learn about my beautiful wife, my hobbies, the organizations I support, the books I read, the music I like and the blogs I write.
Then, the next time we chat, shock me with something you know about me. Get me to ask,
“How did you know?”
I’ll be impressed. And, I’ll want to get to know you.
The takeaway? Before you…
* Meet with a friend.
* Interview for a job.
* Go to a meeting.
* Attend a social event.
Be prepared to make someone ask, “How did you know?”
Four simple words. Four nuggets of gold.
