Tag Archives: great emails

Writing Killer Emails

by Greg Hague

This is part one of a three part series.




I often feel like a deletion machine. Bang, bang, bang . . . how fast can I dump all those unwanted emails?  Bet you do too.

But then you hesitate. An email subject line grabs your eye. You think, I don’t want to take the time to read this – but you do.

You don’t know the sender, but you’re compelled to open the darn thing anyway. The subject line is so intriguing, you have to take a quick peek.

Emails from people you know?  When I see a killer subject line from family or friends, I think, Wow, my son, wife or buddy really came up with a good one.

Pretty cool . . . always impressive.

What about when looking for a job?  Right now I am interviewing candidates to find a top-notch executive assistant. I won’t bother to meet with an applicant until I assess their communication skills through a few emails.

What do I look for first?

An engaging subject line.



There are two general subject line strategies depending upon the impression you want to make.


A “CUT TO THE CHASE” SUBJECT LINE . . . it’s the essence of your email.

* Use it to ask a key question.

* Use it to summarize what you want them to do.

* Use it to make a key point.


A “DON’T BE BORING” SUBJECT LINE . . . it appeals to an emotional trigger.

*  The fear-invoking line:

Don’t let your child be embarrassed on the first day of school.

*  The newspaper headline:

Savvy Dad discovers secret to eternal happiness.

*  The curiosity line:

How to identify when people lie.

*  The benefits line:

Earn $1000 a day while you travel and play.

*  The question line:

Do you know how to make people like you in 90 seconds or less?


The bottom line on the subject line?  It’s the gist of your email.


Savvy Says . . .

The subject line is your first impression – and you know what is said about first impressions.